About NextRoll’s Services (Our Advertising Partner)

NextRoll is a technology company that provides intelligent, data-driven marketing and advertising services and solutions to help big and small companies (“Customers” or “Advertisers”) accelerate their growth. NextRoll’s proprietary data and machine learning (“NextRoll Technology”) powers our Services across all of our business divisions including:

• AdRoll offers a technology platform for companies that sell their products and services directly to consumers (called “Direct to Consumer” or “D2C” companies). The AdRoll platform provides D2C companies with advertising and marketing solutions to enable them to sell more to their existing consumers, and also to identify new consumers to whom they can sell their products and services. AdRoll does this by creating connected, personalized customer journeys, including digital advertising, email marketing and onsite experiences, and helps companies understand the impact of their marketing with advanced measurement and attribution; and

The NextRoll website(s) are a collection of sites that we use to describe our Services to potential customers, to provide our Services to our Customers, and to support Customers and partners as they seek to identify, deploy and measure their marketing and advertising efforts with us over time.

For more information on the data collected through our Services, please see our Service Privacy Notice.

What Data We Collect

We may collect the following categories of information on our websites and use them for the purposes explained below.

Data You Provide To Us

• Contact Information: You may provide us with your name, address, phone number and email when you set up an account with us and you may provide your name, title, company, email, address and/or phone number when you sign up for an event with us online or download content from our site.
• Account Information: If you open an account, we will collect your username and password and other information necessary to open and access your account.
• Customer Service Information: Information you may provide to our customer service including your email address for purposes of responding to your inquiries and survey responses.
• Financial Information: Credit card number or other payment account information. This information is collected directly by our payments processor and not stored at NextRoll.

Data We Automatically Collect From Your Device

• Device Information: This is technical information about the device you use to access our websites such as your device’s IP address and operating system. Additionally, in the case of mobile devices, your device type, and mobile device’s unique advertising identifier (such as the Apple IDFA or Android Advertising ID) and any other unique identifier that may be assigned to the mobile device, such as an Android ID or UDID in older Apple phone models, or a non-cookie unique identifier used by Non-Cookie Technologies.
• Browser Data: This is technical information about the browser you are using that is captured in order to serve you an ad that can be rendered on your device. An example of browser information is the technical information that identifies your browser as, for example, Chrome, Firefox, Safari etc.
• Activity on our Digital Properties: This is data about your browsing activity on our websites, or when you interact with our other tools or dashboards.. For example, which pages you visited and when, what items were clicked on a page, how much time was spent on a page, whether you downloaded a white paper.
• Location Data: This is non-precise information related to your geography derived from your device’s IP address (e.g. laptop, desktop or mobile etc.). This does not reveal your precise geographic coordinates (i.e. your GPS latitude and longitude) – only country, state, city and zip/postal code level location data, and helps us to display ads that are relevant to your general location (for example, showing ads in French if you are located in France).
• Ad Data: This is data about the online ads we have served (or attempted to serve) to you. It includes things like how many times an ad has been served to you, what page the ad appeared on, and whether you clicked on or otherwise interacted with the ad.

Data We Collect from Third Party Sources

• Data from Advertising Partners: This is data that allows us to match the NextRoll cookie identifier with identifiers that may already be used by other companies in the digital advertising ecosystem that we work with (“Advertising Partners”), for example, ad exchanges or companies that sell advertising space on publishers’ websites (sometimes referred to as “supply side platforms”). Matching cookie identifiers help us deliver ads to you and recognize you across browsers and devices, and may include pseudonymous advertising identifiers (meaning identifiers that help identify your browser or device, but not you directly) which some third party advertising platforms choose to share with us. We may work with our Advertising Partners to synchronize their unique, pseudonymous identifiers to our own to enable us to more accurately recognize a particular unique browser or device and the advertising interests associated with it (commonly known as “ID Syncing”).
• Contact Data from Third Parties. We obtain and collect contact data from various third party sources, including from public sources and through licenses with data providers. This contact data is B2B information – in other words, it is typically a business email address, business street address, or sometimes, a business telephone number.
• Attribute Data: We may collect additional information about you from other third party sources where they have the rights to share such information and we have the rights to use it, for example, demographic data or title and employer data. We use this data to better understand our Customers and to better market our Services to you.

How We Use the Data We Collect

We use this data to operate our business and provide Services to you as well as to serve ads that aim to be more relevant to you. Specifically, we use this data for:

• Providing our Services and Customer Support: For example, to monitor usage of features, manage campaigns, and log data for audit purposes. We may contact you when you ask us for support or when it appears to us that you might need support, and to maintain records of our communications with you for future reference.
• Invoice you and collect fees for services we have provided.
• Troubleshoot Problems: To monitor and fix our website performance, for example if the site is slow, not loading properly, or to investigate aberrations in performance of our Services.
• Prevent Potential Fraud and Enforce our Terms of Service. To prevent fraud on our sites or through the use of our Services; to enforce our Terms of Service or other policies or investigate any potential violation of those Terms and policies, any potential violation of the law; or to protect ourselves, our customers, or any third party from any potential harm (whether tangible or intangible).
• Customise, Measure and Improve our Websites and Services: To provide customised content and to measure which content is most helpful (or unhelpful) to our Customers, which helps improve our website and our services. For example, if we notice higher visits to certain Help Center articles or receive higher customer support tickets for specific issues, we can improve our support materials or identify areas where we can make our product better for our customers.
• Contact You About Your Account or our Services, Including to Market our Services to You or Provide Updates: We may use your contact information to contact you about your account, for example, in relation to the performance of your campaigns, to follow up on billing issues, or to tell you about new Services we are offering. We may send you product updates, performance information, surveys, or communicate with you in other ways about our services. When we can legally do so, we may augment the information you give us in order to contact you by phone or even snail mail. You can opt-out of receiving emails by unsubscribing through the link at the bottom of our emails or by updating your email preferences here. You can let us know if you don’t want to receive phone calls or other marketing materials from us by contacting support@nextroll.com.
• Interest-Based Advertising: Selecting ads that are more likely to be relevant to you based on data such as your browsing activity, the time of day you visit our Digital Properties and the time you spend on them, and non-precise geographic data inferred about your device/s. For example, we may show you ads for our Services only available in your city, region or country during your lunch or commute hours. For more information about how our Services work, please see our Service Privacy Notice.
• Frequency Capping: Making sure that you don’t see the same ad too many times.
• Sequencing: If you are being served a sequence of ads, making sure we show you the right ad next in the sequence.
• Cross-Device Matching: Identifying different devices that are likely to be associated with you so that ads can be targeted, capped and sequenced across those devices, and so that campaign effectiveness can be measured and analysed. For example, cross-device matching helps us not show you ads for the shoes you were looking at on your phone but already purchased on your tablet. Instead we’ll try to show you ads for an upcoming triathlon where you can put those shoes to work. It also helps us match devices so we can honour your opt-out choices across all devices we know are connected to the opted-out cookie. You may opt-out of cross-device interest-based targeting by employing the respective opt-out techniques we describe in Your Choices and Opting-Out of Targeted Ads. To learn more about how we use cross-device matching, click here.
• Attribution: Monitoring when, where, and at what price we served certain ads so that we can measure our influence on the marketing result of our campaigns and overall marketing strategy. For example, being able to measure if a certain ad campaign (the ads shown and to whom they were shown) actually led to a potential customer becoming a paying Customer.
• Reporting: Analysing how our ads are performing and gaining insights into our Customers and prospective customers. Reporting may include ad metrics such as attribution (described above), impressions (ads served), clicks (ads you clicked on), and conversions (for example, if you create an account with us or download a white paper from our site). This helps us identify ads that are useful to our Customers and demonstrate NextRoll’s value, and relatedly, helps us identify an ad that is not performing well (prospective customers aren’t clicking on it), we will be able to see that data and update our ad or ad campaign strategy.
• Complying with Legal Process: To satisfy in good faith any applicable law, legal process, or proper governmental request, such as to respond to a subpoena (whether civil or criminal) or similar process.
• Investigating Wrongdoing and Protecting Ourselves or Third Parties: To enforce our Terms of Service or other policies or investigate any potential violation of our Terms of Service and policies, any potential violation of the law, or to protect ourselves, our customers, or any third party from any potential harm (whether tangible or intangible.

Data Sharing

We may disclose data about you:

• With our Service Providers: We contract with companies who help with parts of our business operations (e.g., for example, website and data hosting, fraud prevention, viewability reporting, data hygiene, marketing, and email delivery), as well as billing, collections, tech, customer and operational support.
• With our Subsidiaries and Affiliates: But they will only process your data for the purposes already explained in this Website Privacy Notice. Our subsidiaries are NextRoll Limited (Ireland), AdRoll Limited (UK), and NextRoll Pty Limited (Australia).
• With our Advertising Partners: We also share data with our Advertising Partners, including hashed email addresses (or other pseudonymous identifiers associated with those hashes), device information, browser data, activity on our Digital Properties, location data and our CRM Data. This enables them and us to better personalize ads to you.
• In connection with legal proceedings: When we are under a legal obligation to do so, for example to comply with a binding order of a court, or where disclosure is necessary to exercise, establish or defend the legal rights of NextRoll, our Customers or any other third party.
• In connection with a sale of our business: If a third party acquires some or all of our business or assets, we may disclose your information in connection with the sale (including during due diligence in preparation for the sale).